Are you struggling to choose between an in-house marketing team and an external agency for your law firm’s marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the best choice will differ for every law firm, depending on factors such as size, budget, and specific marketing objectives. In this blog post, we delve into the key considerations and advantages of both options, providing you with a comprehensive guide to help you understand the differences between building an in-house marketing team and working with an external legal marketing agency. With this knowledge in hand, you will be better equipped to make an informed decision that aligns with your firm’s unique goals. In-House Marketing TeamsAn in-house marketing team consists of employees hired by your law firm to handle all aspects of your marketing strategy. Bringing your marketing team in-house, or ‘in-housing,’ involves developing a team to spearhead marketing facets such as content creation, social media management, and search engine optimization (SEO). Pros:
Cons:
Marketing AgenciesA legal marketing agency is an external company that specializes in providing marketing services specifically tailored to the unique needs of law firms. They possess a team of experts with extensive experience in various digital marketing areas. Pros:
Cons:
The Consultwebs Approach to MarketingIf you choose to go the marketing agency route, why should you choose Consultwebs? There are many reasons (which we’d be happy to discuss if you wanted to hop on a phone call with one of our industry experts), but most importantly, we know and understand the legal industry. Where other marketing firms need to educate themselves about industries that might be foreign to them, Consultwebs exclusively specializes in legal marketing. With 23 years of experience in the business, we’ve had the opportunity to customize and refine our marketing approach specifically for the legal industry. TakeawaysWhich option is right for you? Although we personally are biased towards the benefits of hiring a legal marketing agency, the ultimate decision will depend on your law firm’s specific desires and goals. If you’re still on the fence, try talking it through during a free consultation with one of our marketing professionals. We ultimately want you to make the decision that’s best for your law firm, and we’re more than happy to provide guidance and answer any questions you may have to help you make an informed choice.
The post In-House vs. Agency: Choosing Your Law Firm’s Marketing Solution appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/in-house-vs-agency-law-firm-marketing
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AuthorWhen it comes to choosing the right partner to help grow your law firm online, experience matters. Consultwebs has tested thousands of web designs, landing pages, social media campaigns, and digital marketing strategies for hundreds of law firms across the country. We know what works and we know what doesn’t work in legal marketing because, this isn’t our first rodeo. FIND US ONLINE Box Diigo DropBox Evernote Postach.io Instapaper Nimbus OneDrive OneNote Quip Toodledo Trello Tumblr Weebly Wordpress Blogger Google Drive Youtube Vimeo GMB Search Related Links About.me Ello.co Brandyourself.com Followus.com Gravatar Behance.net Compiled.social Sleek.Page MeWe.com Scoop.it Hi5 Disqus Dribble.com Befilo Gab.com Local Citations yelp.com glassdoor.com lawyerist.com inc.com indeed.com clutch.co crunchbase.com bbb.org hgexperts.com owler.com zoominfo.com mapquest.com podcasts.apple.com flexjobs.com amazon.com remote.com ArchivesNo Archives Categories |