So, we have good news and bad news. The bad news is personal injury law is an incredibly competitive practice area, and it’s not likely to get any less competitive (at least within the next decade). This means that more than many other law firms in other practice areas, you need to carefully market yourself to stand out from the crowd and attract clients. The good news? Well, the demand for accomplished personal injury lawyers is large enough to match the-ever increasing supply of personal injury firms. In the US last year, there were 1,593,390 car accidents that resulted in injuries to one or more parties involved. Considering there are only 179,508 personal injury attorneys employed across the country, this translates to approximately 8.9 cases per attorney. But the question then becomes, how do you attract the injured client? Fortunately, we have one solution you might not have heard of before: The Accident Data Center. What is the Accident Data Center?The Accident Data Center (ADC) is a totally free, comprehensive resource that provides information about car accidents and traffic collisions in the United States. Updated daily, the repository includes information such as the date and location of the accident, names of parties involved, and links to media articles about the accident. Why is this resource useful to personal injury law firms?This resource is immensely valuable to personal injury law firms due to the nature of the audience it attracts. Individuals perusing this website are typically either involved in recent traffic mishaps or closely associated with those who are. Consequently, by channeling your marketing efforts through the ADC, you have a higher probability of engaging with potential clients actively seeking legal representation. How can Consultwebs’ ADC services benefit personal injury law firms?.Consultwebs helps position personal injury firms in ADC. Some of the benefits include:
The ADC & Exclusivity With ConsultwebsWhen working with Consultwebs, your firm can also expect exclusivity with respect to your chosen region. The ADC service is dedicated solely to one or more client law firms sponsoring a specific geographic region. No advertisements from rival legal entities or any other promotional content appear on ADC pages for the sponsored area. Furthermore, no law firm outside of Consultwebs’ clientele can sponsor a geographic area already under the sponsorship of a Consultwebs client. This exclusivity ensures that your firm gets undivided visibility in your chosen area. TakeawaysThe Accident Data Center presents a unique opportunity for personal injury law firms to stand out in a crowded market. By leveraging Consultwebs’ ADC services, you can harness the power of this platform to connect with an audience actively seeking legal representation following car accidents and traffic collisions. Interested in learning more about how the ADC? Reach out to one of our seasoned marketing experts. The post How the Accident Data Center Can Help Your Personal Injury Firm appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/how-the-accident-data-center-can-help-your-personal-injury-firm
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So, we have good news and bad news. The bad news is personal injury law is an incredibly competitive practice area, and it’s not likely to get any less competitive (at least within the next decade). This means that more than many other law firms in other practice areas, you need to carefully market yourself to stand out from the crowd and attract clients. The good news? Well, the demand for accomplished personal injury lawyers is large enough to match the-ever increasing supply of personal injury firms. In the US last year, there were 1,593,390 car accidents that resulted in injuries to one or more parties involved. Considering there are only 179,508 personal injury attorneys employed across the country, this translates to approximately 8.9 cases per attorney. But the question then becomes, how do you attract the injured client? Fortunately, we have one solution you might not have heard of before: The Accident Data Center. What is the Accident Data Center?The Accident Data Center (ADC) is a totally free, comprehensive resource that provides information about car accidents and traffic collisions in the United States. Updated daily, the repository includes information such as the date and location of the accident, names of parties involved, and links to media articles about the accident. Why is this resource useful to personal injury law firms?This resource is immensely valuable to personal injury law firms due to the nature of the audience it attracts. Individuals perusing this website are typically either involved in recent traffic mishaps or closely associated with those who are. Consequently, by channeling your marketing efforts through the ADC, you have a higher probability of engaging with potential clients actively seeking legal representation. How can Consultwebs’ ADC services benefit personal injury law firms?.Consultwebs helps position personal injury firms in ADC. Some of the benefits include:
The ADC & Exclusivity With ConsultwebsWhen working with Consultwebs, your firm can also expect exclusivity with respect to your chosen region. The ADC service is dedicated solely to one or more client law firms sponsoring a specific geographic region. No advertisements from rival legal entities or any other promotional content appear on ADC pages for the sponsored area. Furthermore, no law firm outside of Consultwebs’ clientele can sponsor a geographic area already under the sponsorship of a Consultwebs client. This exclusivity ensures that your firm gets undivided visibility in your chosen area. TakeawaysThe Accident Data Center presents a unique opportunity for personal injury law firms to stand out in a crowded market. By leveraging Consultwebs’ ADC services, you can harness the power of this platform to connect with an audience actively seeking legal representation following car accidents and traffic collisions. Interested in learning more about how the ADC? Reach out to one of our seasoned marketing experts. The post How the Accident Data Center Can Help Your Personal Injury Firm appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/how-the-accident-data-center-can-help-your-personal-injury-firm Are you struggling to choose between an in-house marketing team and an external agency for your law firm’s marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the best choice will differ for every law firm, depending on factors such as size, budget, and specific marketing objectives. In this blog post, we delve into the key considerations and advantages of both options, providing you with a comprehensive guide to help you understand the differences between building an in-house marketing team and working with an external legal marketing agency. With this knowledge in hand, you will be better equipped to make an informed decision that aligns with your firm’s unique goals. In-House Marketing TeamsAn in-house marketing team consists of employees hired by your law firm to handle all aspects of your marketing strategy. Bringing your marketing team in-house, or ‘in-housing,’ involves developing a team to spearhead marketing facets such as content creation, social media management, and search engine optimization (SEO). Pros:
Cons:
Marketing AgenciesA legal marketing agency is an external company that specializes in providing marketing services specifically tailored to the unique needs of law firms. They possess a team of experts with extensive experience in various digital marketing areas. Pros:
Cons:
The Consultwebs Approach to MarketingIf you choose to go the marketing agency route, why should you choose Consultwebs? There are many reasons (which we’d be happy to discuss if you wanted to hop on a phone call with one of our industry experts), but most importantly, we know and understand the legal industry. Where other marketing firms need to educate themselves about industries that might be foreign to them, Consultwebs exclusively specializes in legal marketing. With 23 years of experience in the business, we’ve had the opportunity to customize and refine our marketing approach specifically for the legal industry. TakeawaysWhich option is right for you? Although we personally are biased towards the benefits of hiring a legal marketing agency, the ultimate decision will depend on your law firm’s specific desires and goals. If you’re still on the fence, try talking it through during a free consultation with one of our marketing professionals. We ultimately want you to make the decision that’s best for your law firm, and we’re more than happy to provide guidance and answer any questions you may have to help you make an informed choice.
The post In-House vs. Agency: Choosing Your Law Firm’s Marketing Solution appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/in-house-vs-agency-law-firm-marketing Are you struggling to choose between an in-house marketing team and an external agency for your law firm’s marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the best choice will differ for every law firm, depending on factors such as size, budget, and specific marketing objectives. In this blog post, we delve into the key considerations and advantages of both options, providing you with a comprehensive guide to help you understand the differences between building an in-house marketing team and working with an external legal marketing agency. With this knowledge in hand, you will be better equipped to make an informed decision that aligns with your firm’s unique goals. In-House Marketing TeamsAn in-house marketing team consists of employees hired by your law firm to handle all aspects of your marketing strategy. Bringing your marketing team in-house, or ‘in-housing,’ involves developing a team to spearhead marketing facets such as content creation, social media management, and search engine optimization (SEO). Pros:
Cons:
Marketing AgenciesA legal marketing agency is an external company that specializes in providing marketing services specifically tailored to the unique needs of law firms. They possess a team of experts with extensive experience in various digital marketing areas. Pros:
Cons:
The Consultwebs Approach to MarketingIf you choose to go the marketing agency route, why should you choose Consultwebs? There are many reasons (which we’d be happy to discuss if you wanted to hop on a phone call with one of our industry experts), but most importantly, we know and understand the legal industry. Where other marketing firms need to educate themselves about industries that might be foreign to them, Consultwebs exclusively specializes in legal marketing. With 23 years of experience in the business, we’ve had the opportunity to customize and refine our marketing approach specifically for the legal industry. TakeawaysWhich option is right for you? Although we personally are biased towards the benefits of hiring a legal marketing agency, the ultimate decision will depend on your law firm’s specific desires and goals. If you’re still on the fence, try talking it through during a free consultation with one of our marketing professionals. We ultimately want you to make the decision that’s best for your law firm, and we’re more than happy to provide guidance and answer any questions you may have to help you make an informed choice.
The post In-House vs. Agency: Choosing Your Law Firm’s Marketing Solution appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/in-house-vs-agency-law-firm-marketing Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for legal professionals to strengthen their online presence. In this article, we will explore the importance of optimizing your Avvo profile and delve into the best practices to achieve this. What is Avvo?Avvo is a very popular legal search directory that specializes in providing data about practicing attorneys. Think of it as the Yelp of the attorney world. Although it was initially created to connect clients to the right attorney, its services have since expanded. Some of its free features include:
Avvo also offers a paid service called “Avvo Pro” that allows attorneys additional features like hiding negative reviews, promoting your profile in search results, and access to advanced SEO analytics. Avvo is commonly not well-liked by attorneys. Why? Well, partly because even if you think you’re not on Avvo, you still probably are. That’s because Avvo automatically creates a profile for every licensed attorney it can locate. Currently, Avvo has a profile on 97% of attorneys in the US. Avvo scrapes public information from the State Bar Associations to obtain basic details regarding your bar admissions, firm location, and practice area and uses that info to populate your profile. Potential clients can then discover your profile and write reviews about your firm. Why should you expand on your Avvo profile?Quite simply, if you’re not expanding your Avvo profile already, you should be. Avvo ranks attorneys using a proprietary algorithm that takes into account various factors, including client reviews, Avvo profile completeness, peer endorsements, and professional achievements. Therefore, by defaulting to the basic attorney profile Avvo automatically assigns to you, you risk being overlooked by Avvo’s algorithm. And trust us: ranking poorly on Avvo’s algorithm puts your firm at a big disadvantage. Avvos is an essential marketing tool for all law firms for three primary reasons:
Best Practices for Optimizing Your Avvo ProfileComplete your profile as much as possibleA well-fleshed-out profile is critical to ranking higher in Avvo’s algorithm. Fill out all sections, including your professional background, education, awards, publications, and associations. We recommend getting your Avvos profile completion to about 90%. If you wish to include a payments and fee section, you can even push this number as high as 95%. However, we’ve found that 90% profile completion is about where you begin to see diminishing returns to your Avvo algorithm ranking. And remember: don’t forget to include a professional, high-quality photo of yourself! Discover the Best DIY-Headshot Tricks for Legal Professionals Request peer endorsementsAvvo’s algorithm weighs peer endorsements heavily when determining your ranking. Fortunately, Avvos has a simple button in the “Endorsements” section that allows you to reach out to 50 attorneys in your field at once to provide endorsements for your profile. Be sure to return the favor by endorsing your peers as well! Encourage and respond to client reviewsPositive client reviews are your singularly most powerful marketing tool. Gently nudge your satisfied clients to share their experiences on your Avvo profile, but remember to play by the rules – no incentives or ethical guideline violations! Remember your Model Rules of Professional Conduct, ladies and gentlemen. But, no matter the nature of the review, take the time to show you care by responding to your clients. Thank them for their kind words or address any concerns in a friendly, professional manner. This shows your dedication to making your clients happy and goes a long way in building trust with future clients. And how can your law firm handle negative reviews? Learn How to Respond to Negative Reviews Here Contribute to the Avvo communityAvvo offers attorneys the opportunity to answer legal questions from users in the platform’s Q&A section. By providing helpful, accurate answers, you can showcase your expertise and knowledge while simultaneously driving traffic to your Avvos profile. Highlight your case results and publicationsTwo items that also help you rank highly in Avos’s algorithm? A list of your case results and previous publications. Give potential clients a taste of your legal expertise by presenting a selection of your most impressive wins, settlements, or verdicts. Include a brief summary of each case’s outcome. You should similarly keep a running list of your attorney publications. Keep in mind this section is not just limited to researched notes published in accredited, peer-reviewed legal journals. Instead, feel free to mention short blog articles, legal opinion pieces, or written documentation from previous speaking engagements. Update your profile regularlyKeep your profile up-to-date with your latest accomplishments, awards, and certifications. Regular updates signal that your profile is active and relevant, helping to improve your ranking. TakeawayInvesting time and effort into your Avvo profile can truly make a difference for your law firm. By applying these best practices, you’ll be well on your way to enhancing your online presence and connecting with potential clients in a meaningful way. Want more guidance on how to get started on Avvo or other legal marketing ventures? Don’t worry – we’re here to help.
The post Avvo: Why Your Firm Should Utilize It and How to Optimize Your Profile appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/avvo-why-your-firm-should-utilize-it-and-how-to-optimize-your-profile Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for legal professionals to strengthen their online presence. In this article, we will explore the importance of optimizing your Avvo profile and delve into the best practices to achieve this. What is Avvo?Avvo is a very popular legal search directory that specializes in providing data about practicing attorneys. Think of it as the Yelp of the attorney world. Although it was initially created to connect clients to the right attorney, its services have since expanded. Some of its free features include:
Avvo also offers a paid service called “Avvo Pro” that allows attorneys additional features like hiding negative reviews, promoting your profile in search results, and access to advanced SEO analytics. Avvo is commonly not well-liked by attorneys. Why? Well, partly because even if you think you’re not on Avvo, you still probably are. That’s because Avvo automatically creates a profile for every licensed attorney it can locate. Currently, Avvo has a profile on 97% of attorneys in the US. Avvo scrapes public information from the State Bar Associations to obtain basic details regarding your bar admissions, firm location, and practice area and uses that info to populate your profile. Potential clients can then discover your profile and write reviews about your firm. Why should you expand on your Avvo profile?Quite simply, if you’re not expanding your Avvo profile already, you should be. Avvo ranks attorneys using a proprietary algorithm that takes into account various factors, including client reviews, Avvo profile completeness, peer endorsements, and professional achievements. Therefore, by defaulting to the basic attorney profile Avvo automatically assigns to you, you risk being overlooked by Avvo’s algorithm. And trust us: ranking poorly on Avvo’s algorithm puts your firm at a big disadvantage. Avvos is an essential marketing tool for all law firms for three primary reasons:
Best Practices for Optimizing Your Avvo ProfileComplete your profile as much as possibleA well-fleshed-out profile is critical to ranking higher in Avvo’s algorithm. Fill out all sections, including your professional background, education, awards, publications, and associations. We recommend getting your Avvos profile completion to about 90%. If you wish to include a payments and fee section, you can even push this number as high as 95%. However, we’ve found that 90% profile completion is about where you begin to see diminishing returns to your Avvo algorithm ranking. And remember: don’t forget to include a professional, high-quality photo of yourself! Discover the Best DIY-Headshot Tricks for Legal Professionals Request peer endorsementsAvvo’s algorithm weighs peer endorsements heavily when determining your ranking. Fortunately, Avvos has a simple button in the “Endorsements” section that allows you to reach out to 50 attorneys in your field at once to provide endorsements for your profile. Be sure to return the favor by endorsing your peers as well! Encourage and respond to client reviewsPositive client reviews are your singularly most powerful marketing tool. Gently nudge your satisfied clients to share their experiences on your Avvo profile, but remember to play by the rules – no incentives or ethical guideline violations! Remember your Model Rules of Professional Conduct, ladies and gentlemen. But, no matter the nature of the review, take the time to show you care by responding to your clients. Thank them for their kind words or address any concerns in a friendly, professional manner. This shows your dedication to making your clients happy and goes a long way in building trust with future clients. And how can your law firm handle negative reviews? Learn How to Respond to Negative Reviews Here Contribute to the Avvo communityAvvo offers attorneys the opportunity to answer legal questions from users in the platform’s Q&A section. By providing helpful, accurate answers, you can showcase your expertise and knowledge while simultaneously driving traffic to your Avvos profile. Highlight your case results and publicationsTwo items that also help you rank highly in Avos’s algorithm? A list of your case results and previous publications. Give potential clients a taste of your legal expertise by presenting a selection of your most impressive wins, settlements, or verdicts. Include a brief summary of each case’s outcome. You should similarly keep a running list of your attorney publications. Keep in mind this section is not just limited to researched notes published in accredited, peer-reviewed legal journals. Instead, feel free to mention short blog articles, legal opinion pieces, or written documentation from previous speaking engagements. Update your profile regularlyKeep your profile up-to-date with your latest accomplishments, awards, and certifications. Regular updates signal that your profile is active and relevant, helping to improve your ranking. TakeawayInvesting time and effort into your Avvo profile can truly make a difference for your law firm. By applying these best practices, you’ll be well on your way to enhancing your online presence and connecting with potential clients in a meaningful way. Want more guidance on how to get started on Avvo or other legal marketing ventures? Don’t worry – we’re here to help.
The post Avvo: Why Your Firm Should Utilize It and How to Optimize Your Profile appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/avvo-why-your-firm-should-utilize-it-and-how-to-optimize-your-profile Adapt to a Changing Social Media Landscape With ConfidenceDiscover how your law firm can confidently navigate and adapt to the shifting social media landscape in the wake of the TikTok ban, unlocking new opportunities for digital engagement and client growth. We’ve previously released a blog on ‘How Firms Can Take Advantage of the TikTok Market,’ but as TikTok’s potential ban takes center stage, it’s the perfect time to dance to a new social media rhythm and keep your law firm’s online presence en pointe – even through an uncertain future. But, before we get to the facts around TikTok’s possible ban in the US, let’s quickly cover the basics: The powerful app has been downloaded over 2.0 billion times and is 100% privately owned by ByteDance. TikTok’s CEO, Shou Zi Chew, works alongside others to guide the company’s major decisions, while ByteDance, the parent company, vigilantly supervises operations and handles matters vital to TikTok’s success. Now that we’ve gone over the basics of the app, let’s dive into what you’ve been looking for:
Let’s start with the elephant in the room… TikTok’s Challenge in the US: Division of Digital Territories and Collection of DataWhat makes TikTok’s collection of data different from the rest of the social media giants like Twitter or Instagram? Namely, the US is concerned with the national security threat posed by TikTok. TikTok continues to face scrutiny due to its connections to the Chinese government, with these concerns resurfacing prominently in the initial months of 2023. The keyword to emphasize here is: resurfacing. Trump already attempted and failed to use his emergency economic powers to ban the app back in 2020. Today, US lawmakers and regulators have continued to express concerns over TikTok’s parent company, ByteDance, as it may put sensitive data in the hands of the Chinese government. The current bill aiming to ban TikTok in the US is named the RESTRICT Act (Restricting the Emergence of Security Threats that Risk Information and Communications Technology). Basically, this act empowers the commerce secretary and the president to act against information communication technology products or services, like TikTok, which are owned or controlled by “foreign adversaries” and pose a national security risk. (More on this in the following sections.) Ultimately, the question arises: how does the division of digital territories impact entities such as law firms that invest in promoting their services through TikTok? Paige York, social media manager at Consultwebs, suggests this situation places a limitation on reaching a broader audience. So, what would a legal social media manager advise in the worst-case scenario? As we know, with every challenge comes a new opportunity. So, let’s explore this matter a little more deeply. Can the US Government Ban An App Like TikTok?Back in 2020, President Trump sought to prohibit new TikTok downloads through an executive order, but a combination of legal hurdles and the approaching conclusion of his term prevented the ban from taking effect. Fun fact: Currently the app has already been banned for three years on U.S. government devices used by the Army, the Air Force, the Marine Corps, and the Coast Guard. However, the ban does not extend to personal devices. According to Marian Lemont, copywriter and licensed attorney at Consultwebs, the Tiktok ban on personal devices will face first amendment pushback. The real kicker of this potential Tiktok ban is that the crux of the issue isn’t necessarily TikTok, but rather the absence of comprehensive privacy legislation in the US. Many of the concerns raised by lawmakers could really be addressed by simply passing a comprehensive federal privacy law. However, despite facing external pressure due to actions taken by European counterparts, such as the implementation of the General Data Privacy Regulation (GDPR), the US has consistently struggled to pass substantial federal laws that ensure consumer data privacy. All of this said TikTok has been downloaded not one billion times but over two billion times. With so many content creators and businesses boosting business through this powerful app, how does a possible ban affect the content creator economy? Let’s take a look. The Powerful Content Creator Economy Behind TikTokTikTok’s unparalleled ability to transform obscure individuals or brands into global sensations, owing to its focus on discovery rather than updating users about existing connections, makes it a unique social platform. Content creators contribute millions to the economy, and among all available platforms, the top two preferred channels for monetizing their content are Instagram and TikTok. Take a look at the findings: This app has proven to be more than just ‘the typical Gen-Zer dancing.’ Instead, it’s an economic force, and a business tool used by many including law firms. It’s no surprise that lawmakers are scrambling to find alternatives to a complete TikTok ban. One possible solution lawmakers are trying to push is called ‘Project Texas’, which basically entails that TikTok would continue under ByteDance’s ownership, but implement several measures to block the Chinese government’s access to US user data and grant the US government oversight of the platform. If this happens, there’s a chance an independent board of directors, nominated by TikTok and reviewed by the Committee on Foreign Investment in the United States (CFIUS), will govern the platform. This board will report to CFIUS rather than ByteDance or the global TikTok entity. Oracle will monitor data entering and exiting the platform, ensuring data flows do not present any national security risks. According to Brooke Oberwetter, TikTok’s head of policy communications, “The way we’ve built this plan, and the level of external oversight, is really meant to make it so that you don’t have to take my word for it or Oracle’s word for it.” Actionable Steps Law Firms and Content Creators Can Take With TikTok’s BanThis is perhaps the most important part. If you’re worried about your data privacy, you can start by employing the same practices you use on other social media platforms, such as refraining from granting apps permission to access your location or contacts. In addition to that, Paige York, also emphasized the importance of ‘not putting all your eggs in one basket’ and thus, diversifying your social media channels. As a social media expert, her best guess is that most content creators will pull toward 2 platforms:
Takeaway: Embrace the UnknownThe potential TikTok ban has forced law firms and other businesses to adapt to the changing social media landscape and fearlessly venture into new possibilities. By understanding the challenges and controversies surrounding TikTok and the content creator economy, firms can make informed decisions and strategize their digital presence accordingly. By fearlessly venturing into new possibilities, your firm can turn challenges into opportunities! With every challenge comes a new opportunity and ultimately, you do not have to do it all alone. If you’d like to navigate the uncharted waters of social media, we’ve got your back.
The post The TikTok Ban appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/tiktok-ban-adapt-to-a-changing-social-landscape Adapt to a Changing Social Media Landscape With ConfidenceDiscover how your law firm can confidently navigate and adapt to the shifting social media landscape in the wake of the TikTok ban, unlocking new opportunities for digital engagement and client growth. We’ve previously released a blog on ‘How Firms Can Take Advantage of the TikTok Market,’ but as TikTok’s potential ban takes center stage, it’s the perfect time to dance to a new social media rhythm and keep your law firm’s online presence en pointe – even through an uncertain future. But, before we get to the facts around TikTok’s possible ban in the US, let’s quickly cover the basics: The powerful app has been downloaded over 2.0 billion times and is 100% privately owned by ByteDance. TikTok’s CEO, Shou Zi Chew, works alongside others to guide the company’s major decisions, while ByteDance, the parent company, vigilantly supervises operations and handles matters vital to TikTok’s success. Now that we’ve gone over the basics of the app, let’s dive into what you’ve been looking for:
Let’s start with the elephant in the room… TikTok’s Challenge in the US: Division of Digital Territories and Collection of DataWhat makes TikTok’s collection of data different from the rest of the social media giants like Twitter or Instagram? Namely, the US is concerned with the national security threat posed by TikTok. TikTok continues to face scrutiny due to its connections to the Chinese government, with these concerns resurfacing prominently in the initial months of 2023. The keyword to emphasize here is: resurfacing. Trump already attempted and failed to use his emergency economic powers to ban the app back in 2020. Today, US lawmakers and regulators have continued to express concerns over TikTok’s parent company, ByteDance, as it may put sensitive data in the hands of the Chinese government. The current bill aiming to ban TikTok in the US is named the RESTRICT Act (Restricting the Emergence of Security Threats that Risk Information and Communications Technology). Basically, this act empowers the commerce secretary and the president to act against information communication technology products or services, like TikTok, which are owned or controlled by “foreign adversaries” and pose a national security risk. (More on this in the following sections.) Ultimately, the question arises: how does the division of digital territories impact entities such as law firms that invest in promoting their services through TikTok? Paige York, social media manager at Consultwebs, suggests this situation places a limitation on reaching a broader audience. So, what would a legal social media manager advise in the worst-case scenario? As we know, with every challenge comes a new opportunity. So, let’s explore this matter a little more deeply. Can the US Government Ban An App Like TikTok?Back in 2020, President Trump sought to prohibit new TikTok downloads through an executive order, but a combination of legal hurdles and the approaching conclusion of his term prevented the ban from taking effect. Fun fact: Currently the app has already been banned for three years on U.S. government devices used by the Army, the Air Force, the Marine Corps, and the Coast Guard. However, the ban does not extend to personal devices. According to Marian Lemont, copywriter and licensed attorney at Consultwebs, the Tiktok ban on personal devices will face first amendment pushback. The real kicker of this potential Tiktok ban is that the crux of the issue isn’t necessarily TikTok, but rather the absence of comprehensive privacy legislation in the US. Many of the concerns raised by lawmakers could really be addressed by simply passing a comprehensive federal privacy law. However, despite facing external pressure due to actions taken by European counterparts, such as the implementation of the General Data Privacy Regulation (GDPR), the US has consistently struggled to pass substantial federal laws that ensure consumer data privacy. All of this said TikTok has been downloaded not one billion times but over two billion times. With so many content creators and businesses boosting business through this powerful app, how does a possible ban affect the content creator economy? Let’s take a look. The Powerful Content Creator Economy Behind TikTokTikTok’s unparalleled ability to transform obscure individuals or brands into global sensations, owing to its focus on discovery rather than updating users about existing connections, makes it a unique social platform. Content creators contribute millions to the economy, and among all available platforms, the top two preferred channels for monetizing their content are Instagram and TikTok. Take a look at the findings: This app has proven to be more than just ‘the typical Gen-Zer dancing.’ Instead, it’s an economic force, and a business tool used by many including law firms. It’s no surprise that lawmakers are scrambling to find alternatives to a complete TikTok ban. One possible solution lawmakers are trying to push is called ‘Project Texas’, which basically entails that TikTok would continue under ByteDance’s ownership, but implement several measures to block the Chinese government’s access to US user data and grant the US government oversight of the platform. If this happens, there’s a chance an independent board of directors, nominated by TikTok and reviewed by the Committee on Foreign Investment in the United States (CFIUS), will govern the platform. This board will report to CFIUS rather than ByteDance or the global TikTok entity. Oracle will monitor data entering and exiting the platform, ensuring data flows do not present any national security risks. According to Brooke Oberwetter, TikTok’s head of policy communications, “The way we’ve built this plan, and the level of external oversight, is really meant to make it so that you don’t have to take my word for it or Oracle’s word for it.” Actionable Steps Law Firms and Content Creators Can Take With TikTok’s BanThis is perhaps the most important part. If you’re worried about your data privacy, you can start by employing the same practices you use on other social media platforms, such as refraining from granting apps permission to access your location or contacts. In addition to that, Paige York, also emphasized the importance of ‘not putting all your eggs in one basket’ and thus, diversifying your social media channels. As a social media expert, her best guess is that most content creators will pull toward 2 platforms:
Takeaway: Embrace the UnknownThe potential TikTok ban has forced law firms and other businesses to adapt to the changing social media landscape and fearlessly venture into new possibilities. By understanding the challenges and controversies surrounding TikTok and the content creator economy, firms can make informed decisions and strategize their digital presence accordingly. By fearlessly venturing into new possibilities, your firm can turn challenges into opportunities! With every challenge comes a new opportunity and ultimately, you do not have to do it all alone. If you’d like to navigate the uncharted waters of social media, we’ve got your back.
The post The TikTok Ban appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/tiktok-ban-adapt-to-a-changing-social-landscape The Power of Organic StrategiesShould your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should point somewhere to your website, e.g., a contact form page, a blog post, a consultation form, etc. But how important are organic versus paid efforts? Should your firm focus on one? : It is proven that the most successful law firms understand the importance of diversifying their marketing investments, and realize that putting all their eggs in one basket is not a wise strategy for long-term growth and stability. Instead, firms are focusing on boosting short-term and long-term sales activation with the help of many digital efforts like Agile Digital Advertising and SEO. While the ROI seems more evident with short-term sales activation, how do organic strategies, like SEO, boost a firm’s long-term sales? Before diving into the logistics behind this, let’s take a look at some facts: If you’re a law firm looking for practical ways to improve your online presence, attract more clients, and gain a competitive edge, keep reading to discover the ins and outs of organic marketing strategies, their pros and cons, and actionable steps to get started. Legal Organic Strategies: Definition and BenefitsOrganic digital marketing is like planting a garden, where you carefully sow your seeds of content and value-based tactics, nurture them with time and effort, and eventually reap a bountiful harvest of traffic, leads, and brand awareness without relying on sponsored or paid advertising. As you invest in paid ads, you should also work on building your loyalty naturally and over time and that is exactly what organic stands for. Organic digital assets include everything you don’t pay for directly, such as:
And what are the main differences between organic and paid marketing strategies? Why You Should Use Organic Marketing Right NowOnce you start investing in more than one digital asset, you may be tempted to pinpoint and attribute all sales to one asset. But who gets the credit? The answer is that all your marketing channels contribute to your firm’s success. Today, the most successful firms think of marketing as an ecosystem (which is the right thing to do!). When marketing is done right, it becomes a thriving ecosystem, where every element, from the smallest to the largest, plays a critical role in maintaining the delicate balance of growth and sustainability. If you’re looking to do any of the following, chances are you can profit off organic assets (on top of your paid assets):
The Practical Steps to Boost Your Firm’s Sustainable GrowthWhile there are bountiful strategies behind organic strategies like SEO, social media, and blogging, here are some common denominators you can incorporate into a long-term organic growth plan:
Takeaway: Practice Delayed GratificationIn today’s society, everybody wants instant gratification, but do you know the value behind late gratification? Science shows us that those who practice delayed gratification and learn to delay the impulse of immediate results and pleasure get more significant long-term benefits and growth, which can also be applied to your marketing! Practicing delayed gratification with organic assets is key for law firms looking to establish a credible, sustainable, and long-term online presence. With help, you can win the short and long-term race. Let’s have a chat.
The post Why a Holistic Approach to Marketing is Essential for Law Firms appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/the-power-of-organic-strategies The Power of Organic StrategiesShould your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should point somewhere to your website, e.g., a contact form page, a blog post, a consultation form, etc. But how important are organic versus paid efforts? Should your firm focus on one? : It is proven that the most successful law firms understand the importance of diversifying their marketing investments, and realize that putting all their eggs in one basket is not a wise strategy for long-term growth and stability. Instead, firms are focusing on boosting short-term and long-term sales activation with the help of many digital efforts like Agile Digital Advertising and SEO. While the ROI seems more evident with short-term sales activation, how do organic strategies, like SEO, boost a firm’s long-term sales? Before diving into the logistics behind this, let’s take a look at some facts: If you’re a law firm looking for practical ways to improve your online presence, attract more clients, and gain a competitive edge, keep reading to discover the ins and outs of organic marketing strategies, their pros and cons, and actionable steps to get started. Legal Organic Strategies: Definition and BenefitsOrganic digital marketing is like planting a garden, where you carefully sow your seeds of content and value-based tactics, nurture them with time and effort, and eventually reap a bountiful harvest of traffic, leads, and brand awareness without relying on sponsored or paid advertising. As you invest in paid ads, you should also work on building your loyalty naturally and over time and that is exactly what organic stands for. Organic digital assets include everything you don’t pay for directly, such as:
And what are the main differences between organic and paid marketing strategies? Why You Should Use Organic Marketing Right NowOnce you start investing in more than one digital asset, you may be tempted to pinpoint and attribute all sales to one asset. But who gets the credit? The answer is that all your marketing channels contribute to your firm’s success. Today, the most successful firms think of marketing as an ecosystem (which is the right thing to do!). When marketing is done right, it becomes a thriving ecosystem, where every element, from the smallest to the largest, plays a critical role in maintaining the delicate balance of growth and sustainability. If you’re looking to do any of the following, chances are you can profit off organic assets (on top of your paid assets):
The Practical Steps to Boost Your Firm’s Sustainable GrowthWhile there are bountiful strategies behind organic strategies like SEO, social media, and blogging, here are some common denominators you can incorporate into a long-term organic growth plan:
Takeaway: Practice Delayed GratificationIn today’s society, everybody wants instant gratification, but do you know the value behind late gratification? Science shows us that those who practice delayed gratification and learn to delay the impulse of immediate results and pleasure get more significant long-term benefits and growth, which can also be applied to your marketing! Practicing delayed gratification with organic assets is key for law firms looking to establish a credible, sustainable, and long-term online presence. With help, you can win the short and long-term race. Let’s have a chat.
The post Why a Holistic Approach to Marketing is Essential for Law Firms appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/the-power-of-organic-strategies |
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