The Power of Organic StrategiesShould your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should point somewhere to your website, e.g., a contact form page, a blog post, a consultation form, etc. But how important are organic versus paid efforts? Should your firm focus on one? : It is proven that the most successful law firms understand the importance of diversifying their marketing investments, and realize that putting all their eggs in one basket is not a wise strategy for long-term growth and stability. Instead, firms are focusing on boosting short-term and long-term sales activation with the help of many digital efforts like Agile Digital Advertising and SEO. While the ROI seems more evident with short-term sales activation, how do organic strategies, like SEO, boost a firm’s long-term sales? Before diving into the logistics behind this, let’s take a look at some facts: If you’re a law firm looking for practical ways to improve your online presence, attract more clients, and gain a competitive edge, keep reading to discover the ins and outs of organic marketing strategies, their pros and cons, and actionable steps to get started. Legal Organic Strategies: Definition and BenefitsOrganic digital marketing is like planting a garden, where you carefully sow your seeds of content and value-based tactics, nurture them with time and effort, and eventually reap a bountiful harvest of traffic, leads, and brand awareness without relying on sponsored or paid advertising. As you invest in paid ads, you should also work on building your loyalty naturally and over time and that is exactly what organic stands for. Organic digital assets include everything you don’t pay for directly, such as:
And what are the main differences between organic and paid marketing strategies? Why You Should Use Organic Marketing Right NowOnce you start investing in more than one digital asset, you may be tempted to pinpoint and attribute all sales to one asset. But who gets the credit? The answer is that all your marketing channels contribute to your firm’s success. Today, the most successful firms think of marketing as an ecosystem (which is the right thing to do!). When marketing is done right, it becomes a thriving ecosystem, where every element, from the smallest to the largest, plays a critical role in maintaining the delicate balance of growth and sustainability. If you’re looking to do any of the following, chances are you can profit off organic assets (on top of your paid assets):
The Practical Steps to Boost Your Firm’s Sustainable GrowthWhile there are bountiful strategies behind organic strategies like SEO, social media, and blogging, here are some common denominators you can incorporate into a long-term organic growth plan:
Takeaway: Practice Delayed GratificationIn today’s society, everybody wants instant gratification, but do you know the value behind late gratification? Science shows us that those who practice delayed gratification and learn to delay the impulse of immediate results and pleasure get more significant long-term benefits and growth, which can also be applied to your marketing! Practicing delayed gratification with organic assets is key for law firms looking to establish a credible, sustainable, and long-term online presence. With help, you can win the short and long-term race. Let’s have a chat.
The post Why a Holistic Approach to Marketing is Essential for Law Firms appeared first on Consultwebs. via Consultwebs https://www.consultwebs.com/blog/the-power-of-organic-strategies
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AuthorWhen it comes to choosing the right partner to help grow your law firm online, experience matters. Consultwebs has tested thousands of web designs, landing pages, social media campaigns, and digital marketing strategies for hundreds of law firms across the country. We know what works and we know what doesn’t work in legal marketing because, this isn’t our first rodeo. FIND US ONLINE Box Diigo DropBox Evernote Postach.io Instapaper Nimbus OneDrive OneNote Quip Toodledo Trello Tumblr Weebly Wordpress Blogger Google Drive Youtube Vimeo GMB Search Related Links About.me Ello.co Brandyourself.com Followus.com Gravatar Behance.net Compiled.social Sleek.Page MeWe.com Scoop.it Hi5 Disqus Dribble.com Befilo Gab.com Local Citations yelp.com glassdoor.com lawyerist.com inc.com indeed.com clutch.co crunchbase.com bbb.org hgexperts.com owler.com zoominfo.com mapquest.com podcasts.apple.com flexjobs.com amazon.com remote.com ArchivesNo Archives Categories |